04-04-2011
04-04-2011

New in The IIA Bookstore

Auditing Social Media: A Governance and Risk Guide
ISBN : 978-1-1180-6175-6
Publisher : The IIA Research Foundation and John Wiley & Sons, Inc.
Authors : J. Mike Jacka
Peter Scott
Member Price : $39.95
Non-Member Price : $49.95



When it comes to business communication, social media has transformed how consumers interact with corporations, governments, traditional media, and each other. The game has changed—organizations and traditional broadcast media no longer control the message, consumers do—telling it like it is instantly—through uploaded text, images, audio, and video content, and, let’s not forget, instant global reach.

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